Important Tips for a Successful Ecommerce Business
Ecommerce is an effective avenue to sell products and to reach more consumers in an easier and convenient manner. Of course, online store is convenient for both consumers and sellers than a physical shop.
If you consider venturing into ecommerce business, do it now. According to Statistia, 78% of the American population is already purchasing online. This year, it is predicted that the number of online shoppers will continue to rise.
However, there is a stiff competition ahead. To assist you earn higher sales through ecommerce, below are some tips you should know about.
Sell awesome and unique products
You will earn more profit if you have less competition. In ecommerce business, you will get higher revenue if you sell unique and �hard-to-find’ products.
If you are selling common products like soaps, clothes, and other basic commodities, chances are, you will have many competitors. For example, selling Purex Ultrapack may be marketable because many people will need it. However, many online stores, especially eBay and Target, are already selling this product too.
What you can do if you are selling common and easy-to-find products is not to focus on them but rather keep an eye on your site and the services you provide. Make your online store more personalized and add something that make buyers choose you among any other shops.
Attract new customers
If you have existing consumers, focus on the repeat buyers. They are 1 percent of the total number of people that buy on your site. Repeat buyers tend to purchase more from every transaction. But if you are starting out, find out how you can turn the new customers into repeat buyers.
Personalize your shop
One way to attract new buyers and to retain existing consumers is to personalize your store. Personalizing means you are doing the necessary adjustments to match the needs and expectations of your buyers.
Make your website responsive, which automatically adapts to any devices. In fact, 70% of people buying online are using their mobile phones. So make your website mobile friendly.
You may also add some themes or visuals according to the season or holiday. For instance, add some cute pumpkins and bats icons during Halloween, and snow man or Santa Clause during Christmas.